How to use influencers to build your brand
Brands have a unique opportunity to build brand love through influencer marketing. Let’s take a look at how.
The brand love story
Look at branding as a love affair. It all begins with an innocent flirt, which later develops into something serious and big. As in any relationship, love isn’t easy. It’s not that easy when it comes to brands and influencers either.
There needs to be mutual attraction, loyalty, honesty, commitment and goosebumps. You need to fit into each other’s lifestyle and you need to be on the same page with regards to the future.
Here’s some advice for how to succeed with influencer branding
Through strategic commercial partnerships, you can build a relationship and make your brand a natural part of an influencers’ everyday life. The audience will then get used to see the brand and creates a relation to the brand. In the same way they did with the influencer. This demonstrates that the influencer is a genuine fan, because they actually use the product in their everyday life.
– Reflect around what you want to come out of the project.
Define your goals. What do you want to accomplish and how can this help your business grow?
– Go for a long term strategic partnership
One post can provide great results when it comes to reach, clicks and engagement, but long term partnerships with a targeted strategy will increase your chances for exceeding your goals.
– Adjust your expectations, because great results can’t be expected after just one post
As in more traditional marketing efforts, you can’t expect people to buy your product or download your app after the first time they’ve heard about it. So building a relationship with the consumer takes time and effort.
Get some more inspiration and take a look at our brand awareness and long term partnerships in case formats here.
We love to speak about brand love and how you can build a strong relationship with your customers. Get in touch with one of our experts to learn more about how we can help you nail this!