Scope

– Concept development

– Advisory

– Project management

– Research, negotiation and relevance analysis of micro-influencers

The main purpose of the project was to create a consistent brand presence on social media in connection to the release of Bergan’s new web shop. 

Execution

– 14 Swedish micro-influencers was activated for the project. 

– 108 Instagram posts and stories were published under a period of six months. 

– The organic reach had an overall engagement rate of 11%!

– The influencer driven content was distributed on the influencers own Instagram accounts

– Even though the main KPI was not to generate conversion, the customer still experienced a rise in sales during the campaign period.

For more info about this campaign contact – Jenny Fredin