Scope

The main purpose of the project was to create awareness of a new product launch amongst vloggers and a suitable crowd.

– Concept development

– Advisory

– Research, negotiation and relevance analysis of suitable influencer

– Project management.

Execution

– Two Swedish influencer was activated for the project.

– Publications where made on both Instagram and Youtube in order to create awareness on a broader spectrum of social media.

– Through a contest where the price was a camera from Canon, we managed to reach an organic engagement rate of over 7%.

– The influencer driven content was distributed on the influencer’s own Instagram and Youtube accounts.

– The main focus on this was brand and product awareness. By achieving a high engagement rate and high reach the campaign purpose was fulfilled.

For more info about this campaign contact – Frida Nordqvist