The main purpose of the project was to create awareness of a new product launch amongst vloggers and a suitable crowd.
– Concept development
– Research, negotiation and relevance analysis of suitable influencer
– Project management.
– Two Swedish influencer was activated for the project.
– Publications where made on both Instagram and Youtube in order to create awareness on a broader spectrum of social media.
– Through a contest where the price was a camera from Canon, we managed to reach an organic engagement rate of over 7%.
– The influencer driven content was distributed on the influencer’s own Instagram and Youtube accounts.
– The main focus on this was brand and product awareness. By achieving a high engagement rate and high reach the campaign purpose was fulfilled.
For more info about this campaign contact – Frida Nordqvist