mission

To increase awareness in a younger target group and to inspire and engage an existing target group. Building a stronger brand in this category and bringing a stronger focus on fashion to the brand. Drive traffic towards Ellos’ products and increase sales.

solution

Two clothing lines for “mother/daughter” were developed in collaboration with the influencer, her sister and Ellos. Social media- and blog posts from the influencer was combined and planned together with presence on Ellos’ own channels.

result

40% increased traffic to the Ellos homepage on launch day

50% of the collection sold out on launch day

3000 pieces were sold in three hours

Ellos had a 50% increase in turnover