Tillbaka

Kundcase

ellos x fahrman

  • mission

    To increase awareness in a younger target group and to inspire and engage an existing target group. Building a stronger brand in this category and bringing a stronger focus on fashion to the brand. Drive traffic towards Ellos’ products and increase sales.

  • solution

    Two clothing lines for “mother/daughter” were developed in collaboration with the influencer, her sister and Ellos. Social media- and blog posts from the influencer was combined and planned together with presence on Ellos’ own channels.

  • result

    40% increased traffic to the Ellos homepage on launch day

    50% of the collection sold out on launch day

    3000 pieces were sold in three hours

    Ellos had a 50% increase in turnover

Customer review

We had a lovely and inspiring cooperation with the Fahrman sisters and UI during 2017. Ellos designers and the Fahrman sisters created a lovely mom/daughter collection in SS17. Since the collab went so well, we continued in AW17 with a mom/kids collection which resulted in good results in traffic and sales goals for Ellos.
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