SCOPE

The main object was to create awareness about Flying Tiger Copenhagen’s Easter selection in both stores and online. 

The campaign aimed to be fun, creative and colorful. ”Easter is all about celebrating a comeback and keeping up with traditions – but wouldn’t it be fun to celebrate Easter with a twist? Reinvent your Easter table and decorate it in a fun, playful and up-cycled way.”

United Influencer’s main objectives was to:

– Find relevant influencers on TikTok and Instagram to promote the Easter selection in both Sweden and Norway

– Negotiate influencer compensations based on clients CPM requirements

– Ensure that influencer agreements and briefing where carried out accordingly

– Manage general project management and advisory related to influencer marketing

EXECUTION

– Six different creators were activated on TikTok and Instagram, four in Sweden and two in Norway

– Selected influencer content were only published organically in their own channels and in Flying Tiger Copenhagens channels 

– Results were 645 400 organic impressions (+111% to forecast)

– CPM results approx 50% lower than forecast and clients target CPM

For more info about this campaign contact – Gülsev Halis Khandker