The main purpose of the project was to create a consistent brand presence on Youtube with a high frequency of new profiles.
– Recruiting profiles to spread awareness about HelloFresh
– Concept development in agreement with media buyer agency
– Project management
– 50+ integrations have been published with 40+ content creators on the Swedish market.
– Expanded to Norway and Denmark.
– The organic reach exceeded 250% in comparison to number of followers.
– The influencer driven content was distributed on both the client and the influencer’s main social media platforms together with traditional digital advertising.
– The main focus was product and brand awareness.