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The main purpose of the project was to create a consistent brand presence on Youtube with a high frequency of new profiles. 

– Recruiting profiles to spread awareness about HelloFresh

– Concept development in agreement with media buyer agency

– Advisory

– Project management


– 50+ integrations have been published with 40+ content creators on the Swedish market. 

– Expanded to Norway and Denmark. 

– The organic reach exceeded 250% in comparison to number of followers.

– The influencer driven content was distributed on both the client and the influencer’s main social media platforms together with traditional digital advertising.

– The main focus was product and brand awareness.

For more info about this campaign contact – Anton Molund or Frida Nordqvist