Scope

The main purpose of the project was to create a consistent brand presence on social media in connection to the release of Reebok’s most sold shoe – Nano X1.

– Advisory

– Research, negotiation and relevance analysis of micro-influencers

– Project management

Execution

– Three Swedish and 16 Danish influencers was activated for the project.

– 75+ Instagram posts and stories were published under a period of three weeks.

– The organic reach exceeded 250% in comparison to number of followers.

– The main focus was sales and brand awareness. And the campaign performed well in both areas.

For more info about this campaign contact – Frida Nordqvist