SCOPE

The main purpose of the project was to design and create a line of clothes with Therese Lindgren and Stronger to be launched in the fall of 2021.

– Concept and design development together with the influencer and client

– Project management

EXECUTION

– One of Sweden’s top influencers, Therese Lindgren, was chosen to be the face of this project.

– The purpose of this project was to create a unique clothing line for the specific influencer.

– The collection was carried out in agreement between the client’s design team and the influencer herself.

– Except the influencer’s shelf made content, the project included two full days of content creation which involved a professional photo shoot.

– 30+ Instagram posts, stories and YouTube videos were published under a period of six months.

– The influencer driven content was distributed on both the client and Therese Lindgren’s main social media platforms together with traditional digital advertising.

– The collection has been well received by the influencers’s followers, which has resulted in a great number of sales.

For more info about this campaign contact – Jenny Fredin