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Social responsibility in influencer marketing

What social responsibility do influencers and brands have in commercial partnerships? Is it the influencer’s responsibility to know what they are promoting, the consumer’s responsibility to be wary to the advertisements - or the brand’s responsibility to provide products and services that keep what they promise? Influencers are commercially, a…
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5 Influencer Marketing trends to look out for in 2019

What will be the most popular channels and where should you put your money? Let’s take a look at what the Influencer Marketing experts have to say about the upcoming year. Influencer Marketing will be more data focused “Data” has to be one of the biggest buzzwords of 2018, and…
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